Evelyn Doane - William Raveis Real Estate - Cape Cod



Posted by Evelyn Doane on 10/29/2017

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Evelyn Doane on 1/1/2017

There are basically three types of clutter that tend to emerge in most homes, and it usually gets worse as time goes on.

Homeowners often get so used to their own clutter, that it becomes virtually invisible to them.

That's one of the reasons it can be extremely helpful to work with a real estate agent when preparing your home for sale. Not only can an experienced agent provide an objective point of view, but most agents have a trained eye that can spot unsightly clutter "a mile away"!

There are several reasons household clutter is an issue when trying to stage a home for sale. First of all, it's an eyesore. It makes your home look less inviting to prospect buyers, and, in many cases, in makes rooms look smaller. Clutter also makes it more difficult to keep surfaces and floors clean, which is one of the cardinal rules of effectively staging a home.

Three Types of Clutter to Target

There's a delicate balance between having just enough --or too many -- items on countertops and tables. In most cases, it's too much! You're usually better off "erring on the side of sparseness," rather than the other way around. Unless something serves either a decorative or functional purpose (preferably both), it probably should be stored away in a drawer or cabinet. If it weren't for the fact that buyers typically look in closets when touring a home, then that would be an obvious place to hide clutter. However, that's sure to make a bad impression.

When you think of the word "clutter," what's the first thing that comes to mind? A typical mental image is that of a room crowded with too much furniture. That's a common problem with improperly staged homes, and it's a surefire way to send prospective buyers scurrying -- ones who might have otherwise made an offer. Cluttered rooms look smaller, messy, disorganized, and -- in some cases -- chaotic. None of those characteristics are going to create a good feeling in people's minds, which is a primary objective when showing a home to potential buyers.

The third type of clutter, which is also pretty typical, is wall clutter -- specifically: too many paintings, photos, art prints, posters, wall clocks, and other miscellaneous objects which make the walls look "too busy"! For some home sellers, this can be the most difficult aspect of visual clutter to fix because there's an emotional connection to family photographs, children's drawings, and so on.

If you're torn between what to display and what to hide, your real estate agent can be the best source of objective, unbiased advice. In many cases, "less is more," but it pays to get a professional opinion!





Posted by Evelyn Doane on 10/16/2016

If you're getting ready to put your home on the market, every little detail can make a huge difference in its marketability. Not only is it vitally important to make a great first impression on prospective buyers, but you also want those good feelings to linger after they walk out the door. Although homeowners generally don't need to concern themselves with the marketing aspects of selling their property, there is one sales principle which is well worth keeping in mind: More often than not, people make buying decisions based on their emotions and subconscious feelings, rather than on concrete facts and rational thought. It's only after they've made their emotion-based buying decision that they attempt to justify it with facts and logic. So "gut feelings," intuition, and emotions can play a central role in how and why people choose to buy one home over another. Easy Home Staging Tips That's why it can be beneficial to have the fragrance of freshly brewed coffee, cookies, cinnamon buns, or homemade bread wafting through the air when prospective home buyers visit. It can help put your visitors in a positive state of mind, and cause them to associate your home with those enticing aromas and good feelings. Unfortunately, the opposite effect can also come into play during a house showing. For example, offensive odors in the air could raise questions about the cleanliness or desirability of your house. If pet smells, stale tobacco smoke, or dirty laundry odors are among the recollections that linger in the minds (and noses) of would-be buyers, you can be sure they'll be less likely to make an offer. Fortunately, there are plenty of ways to counteract unpleasant odors and keep your home smelling fresh and inviting for real estate showings. Two other key things to consider when preparing your home for potential buyers are lighting and clutter. When one or more rooms look cluttered, it creates two negative impressions in the minds of prospects:

  1. It makes the living space look small and confining, which detracts from the perceived value of your home.
  2. It also creates an impression of chaos and disorganization. Whether that's a description of your family's lifestyle or not, you definitely don't want to convey that to prospective buyers.
Lighting Sets The Tone Lighting can be a tricky thing to get just right, because there's a thin line between soft lighting and gloomy lighting. Also, if the lights are too low, people might be wondering what flaws you're trying to hide. Harsh lighting can also have a negative effect on how people perceive your home, so if you notice visitors squinting or shading their eyes when they enter a room, it may be time to install a dimmer switch! Get an Expert Opinion In most cases, home sellers need input from a real estate agent, Realtor, or experienced home staging consultant to be able to show their home to its full potential. A professional can help you focus on specific areas in need of improvement, and can often provide cost-effective suggestions for making it more appealing to buyers. If you've been living there for a number of years, it's almost impossible to be objective about what needs to be changed, repainted, rearranged, or replaced. A seasoned real estate professional can look at things from the perspective of a potential buyer, and make recommendations that could help improve your curb appeal, present your home in its best light, and sell it faster and for the best possible price.





Posted by Evelyn Doane on 4/3/2016

When it is time to sell your home you may have much work to do before the sign is placed on the front lawn. If you would like to sell your home for more money or in less time you will need to prepare your home to sell. One way to sell your home for more money in less time is to stage your home. Statistics show that home staging is credited with selling 95 percent of homes within 35 days or less. Here are some tips to get your home ready for the market: Prepare your home to sell to the most likely buyer. The average buyer nationally is 32, while the average seller is 57.  Remove items in the home that may be out dated and add in more modern items that appeal to a younger buyer. Start at the front door. The front door is the first thing a potential buyer will see, so make a good impression. Spruce up the landscaping, wash the front door and clean up the trim around the door. Make the entry neat and welcoming. Clear out the clutter. A good rule of thumb is to remove about one third of your belongings. Pay special attention to removing extra pieces of furniture, like ottomans, bookcases, and decorative pieces. Depersonalize the home by removing all photos, memorabilia and other personal items.  This will help the buyer envision the home as their own, picturing their personal items around the house rather than yours. Clean the home very thoroughly. Dust under the furniture, clean the grout and all the other places that may not receive everyday upkeep. “ Freshen up the paint and neutralize your wall colors. It is best to stick with white, cream or pale earth tones.





Posted by Evelyn Doane on 2/21/2016

Nothing makes more of a statement about a home than the front door. The front door is the first thing people see when they go to your home. Since the front door is a key focal point when people go to your house it is important to make a good impression. Remember first impressions may end up being lasting impressions. According to the latest research, it takes just ten seconds to decide whether or not you will buy a house. Four of those ten seconds will be standing at the front door. According to designer Ceciia Neal, “Your front door reflects what you think about a house. A door can sell a property.” You never get a second chance to make a good impression, so why not get it right the first time? There are many ways to make a front door and entry way more appealing without breaking the bank. If you have an open porch, spruce it up, add seasonal decorations, a basket of flowers. Use window boxes or hanging baskets. Put down a new door mat, nothing to crazy. Make sure the front door is not in need of any repairs, and give it a good cleaning. Create a welcoming entrance leading to your front door with flower beds and big pots of flowers. Consider painting your front door to an eye catching color that makes a statement. Change your door knob, maybe try decorative hardware. You will be surprised how these few changes can transform your front door into an inviting entrance




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